Feb 22, previously known as maDeli is a revamped healthy concept restaurant with the aim to provide fresh, high-quality, delicious, and healthy options for our customers. We offer real food that everyone can enjoy, from fresh and delicious sandwiches, salads, snacks, and many more options with high quality and at a competitive price.

  • Vision

    To be the go-to restaurant brand for healthy, natural, and premium-quality food at a reasonable price for individuals and sharing.

  • Mission

    Our mission is to delight our customers with healthy, delicious, and premium quality food at a reasonable price that's good for sharing and brings guests back again.

  • Values

    Since the brand's launch, our principles have helped us guide in the goals we set for our brand, building relationships and making big business decisions.  

  • Exceeding Expectations

    We believe in working hard and doing things correctly. Our team understands that achieving big dreams means working hard and exceeding expectations.

  • Commitment

    We believe in getting things done and achieving our goals, which means taking responsibility for actions and sticking to principles. Our people focus on getting things done and doing more. We focus on hard workers. 

  • Integrity

    We believe in playing fair, chasing the positive, and acknowledging the efforts. Honesty, courage, and fairness are the core of our values.

  • Innovation

    We believe in thinking outside of the box and developing unique solutions to complex challenges. We believe that innovation is pivotal for organizations that aim to be trendsetters and provide solutions that improve customers' lives. Our people are driven to be dynamic and develop new ideas that lead to profitability for the company.

  • Our People

    At Feb22, our people are our biggest asset; they make it happen every day by working hard. The connection and collaboration of our people let us be a successful business. With the help of our dedicated people, we can serve our customers and generate long-term value for our shareholders. We cultivate an environment of inclusivity that ensures that our people can work at their maximum potential.

  • Our Story

    Feb 22 came about with the announcement from the Kingdom's decree to celebrate the Saudi Founding Day on Feb 22; pledging our allegiances to the Kingdom, we decided to integrate our Saudi-made brand maDeli and revamped it to Feb 22. We are excited to restart our journey with the new brand name, making Saudi healthy one day at a time with our mouth-watering subs and salads.